The most popular installation, which became the focal point for residents of many Russian cities over several seasons, is the gingerbread house!

In the 2020/21 season, we set it up on Nevsky Prospect, near Malaya Konyushennaya Street. The house was designed with augmented reality: locals eagerly downloaded the app and pointed their smartphones at the windows of the house to view New Year’s videos.

This project became very popular in the media: several hundred social media pages and local portals covered it, and many city residents shared their own photos on social networks.